Africa's First RadioTV

Planet RadioTV combines the best of radio and TV

Planet Image Productions this week launched Planet RadioTV (PRTV), Africa's first RadioTV offering, based in Johannesburg. PRTV is an online radio and television service that is broadcasted live on television, radio and online streaming, which means you can constantly stay connected through a mobile device. Targeting 18 to 40 year old listeners, the station focuses on African music with its broadcast offering split between 80% African music and 20% international music.

"At PRTV we intend to change the way consumers view, listen and interact with television, radio and Internet mediums. It is an exciting platform that synchronises three mediums providing outstanding opportunities for consumers and advertisers alike," says Mabel Mabaso, chief operations officer and director at Planet Image Productions.



RadioTV is completely automated and relies on unique audio switcher software, which executes camera cuts automatically. The software identifies the radio talent's voice and determines which camera should be on air along with the relevant graphics. Camera switching does not require human intervention and the existing workflow is maintained without any additional costs.

Additionally, RadioTV offers a complete set of 3D graphics templates including supers, titles, logos, promos and other elements and support the playback of full frame videos. It supports multi-camera production in both HD and SD resolution, providing the rich quality of TV broadcasting. It also provides genlocked clean cuts and high quality video play out.

Listeners and viewers are also able to interact directly with the station through Skype and could then be seen live on the channel while connected. This opens up new ways for the public to connect with the rest of the audience and in this way, become integrated into the mediums of PRTV.

Planet Radio was established in June 2011 and the concept was so well received that by December 2011 the station had over 30 000 listeners. A number of listeners requested to see the DJ's in action on TV and the PRTV concept was born.

"The launch proves to the world that Africa is a continent of creativity, innovation and that we are proud to produce and consume our own African talent by telling our stories to the world. We are on the forefront of digital media," concludes Mabaso.

For more information, please visit www.planetradio.co.za
- Mio